Mark J. Penn’s, “Microtrends” book signing (By Sara Herbert-Galloway)

New York City. Dec. 5th, 2007. David Steiner of Steiner Studios and his wife Sylvia hosted a book signing for Mark J. Penn’s newest book, Microtrends at The Regency Hotel. Mark J. Penn, worldwide CEO of Burson-Marsteller, is one of the most respected and sought after analysts in the world. Mark is the man who identified “Soccer Moms” in Clinton’s 1996 reelection campaign. He is gifted with the ability to detect small patterns of behavior in our culture. Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live.

Mark said, “Microtrends is like a smorgasbord, you can read a little at a time of whatever you are interested in.” Mark held guests in amazement as he spoke about his recent discoveries. He said, “1 in 10 marriages today met on the internet, there are nearly 2 million vegan children now, mom’s at home are the fastest growing segment of video game players, there are more left handed people now than ever, teens are turning to knitting”, and much more.

Penn is no stranger to writing. You may remember Megatrends in 1982 and The Tipping Point in 2000. To find out more about Microtrends go to http://www.microtrending.com. To find out more about our host David Steiner’s 15 acre studio complex in Brooklyn, the largest most sophisticated studio outside of Hollywood, go to http://www.steinerstudios.com.