New York, NY - March 20: The unveiling of the "E" campaign at the Go Green Expo to kick off Earth Day's 40th anniversary celebration, New York, USA.

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unveiling of the "E" campaign at the Go Green Expo to kick off Earth Day's 40th anniversary celebration, New York, USA

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unveiling of the "E" campaign at the Go Green Expo to kick off Earth Day's 40th anniversary celebration, New York, USA

New York, NY - March 20: Bradford Rand at the unveiling of the "E" campaign at the Go Green Expo to kick off Earth Day's 40th anniversary celebration at Pier 92 on March 20, 2010 in New York, NY. (Photo by Steve Mack/S.D. Mack Pictures)

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