New York, NY - January 23: Spokesperson Isaiah Mustafa passes the torch to his actor son Keith Powers at the Launch of the Old Spice Ultra Smooth lineup.

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Launch of the Old Spice Ultra Smooth lineup, New York, USA

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Launch of the Old Spice Ultra Smooth lineup, New York, USA

New York, NY - January 23: Isaiah Mustafa, Keith Powers at the Launch of the Old Spice Ultra Smooth lineup at Military Island in Times Square on January 23, 2020 in New York, NY. The campaign marks the 10-year anniversary of the iconic, viral “Smell Like A Man, Man” campaign. (Photo by Steve Mack/S.D. Mack Pictures)

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New York, NY - January 23: Spokesperson Isaiah Mustafa passes the torch to his actor son Keith Powers at the Launch of the Old Spice Ultra Smooth lineup.